At the 2025 Met Gala, American model Hailey Bieber stunned in a shimmering gown paired with rhinestone “tattoos” across her legs and arms. These adhesive, temporary embellishments instantly sparked a viral trend, with fashion commentators calling it the “glam revival” of the Y2K era.
London boutiques and New York fashion houses have since reported rising demand for rhinestone body art, particularly among Gen Z festivalgoers. The trend blurs the line between tattoo culture and fashion, highlighting how body adornment continues to evolve.
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