The controversial lower-back tattoo, popularly known as the “tramp stamp,” is making a dramatic comeback in both the United States and the United Kingdom. Once dismissed as a symbol of poor taste in the early 2000s, Gen Z is reclaiming the design as a form of empowerment and body autonomy.
Tattoo artists from Los Angeles to London report a surge in demand for custom lower-back designs, ranging from intricate butterflies and tribal swirls to minimalist fine-line quotes. Industry observers say the trend ties in with Y2K nostalgia and the TikTok-driven “throwback aesthetic.”
Cultural critics note that reclaiming the “tramp stamp” reflects a generational effort to take ownership of stigmatized body art and redefine it on their own terms.
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