In Iceland, tattoo studios are teaming up with local tour companies to create tattoo-themed cultural tours. Visitors can explore the country’s mythology, volcanic landscapes, and Viking history, then get custom tattoos inspired by what they’ve learned.
Artists say the trend merges travel, storytelling, and personal expression, while tourism officials note that it draws international visitors in a new, creative way. Experts describe it as a unique approach to combining adventure tourism with body art.
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