Tattoos on the lower back, long stigmatized as “tramp stamps,” are enjoying a bold resurgence among celebrities like Dakota Johnson, Cardi B, Halsey, Olivia Wilde, and Mel B. Designs range from minimalist scripts (“HOPELESS,” in Halsey’s case) to elaborate full-cheek pieces on Cardi B. Tattoo artists and fans call this trend a reclamation of feminine confidence, privacy, and playful sensuality .
By embracing this once-shamed placement, these celebrities are reframing the narrative—asserting that tattoos on intimate, less visible areas can be deeply personal, dignified, and powerfully liberating.
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