It’s Official: Marcus Freeman Named Head Coach at Texas Tech, Launching Bold New Era in Lubbock
In a stunning move, Texas Tech University has officially announced the hiring of Marcus Freeman, the former head coach of Notre Dame, ushering in a new chapter for the Red Raiders’ football program. The announcement—first confirmed via Texas Tech fan circles and social media three days ago—marks a significant career shift for Freeman after a highly successful stint at Notre Dame ([facebook.com][1]).
Freeman, who steered Notre Dame to the College Football Playoff National Championship Game during the 2024 season—becoming the first Black and Asian American coach to reach that level—emerges as a marquee leader for Texas Tech . His tenure in South Bend was marked by relentless progress: a 33–10 record (.767 win percentage), back-to-back playoff appearances, and a historic run including wins over Indiana, Georgia, and Penn State ([on3.com][2]).
In his own words, Freeman spoke of “unfinished business” and a fresh opportunity to build something enduring in Lubbock ([atozsports.com][3]). His commitment to high-level recruiting and defensive innovation—integral to his success at Notre Dame—are expected to energize Texas Tech’s program, which has recently excelled in portal acquisition and staff development ([breneman.substack.com][4]).
Though specifics on Freeman’s contract are yet to be released, his previous earnings—over \$7.4 million in 2023 at Notre Dame—underscore the significant investment Texas Tech is likely making to secure his leadership ([on3.com][2]).
University leadership and fans have expressed optimism that Freeman’s arrival heralds a new era of competitive success within the Big 12. His proven track record of developing elite talent and revitalizing a storied football tradition positions him as a dynamic figure capable of elevating Texas Tech to national relevance.
Freeman’s pending debut season in Lubbock will be eagerly anticipated, as the program seeks to capitalize on his experience, energy, and championship pedigree to turn aspiration into achievement
Let me know if you’d like background on his Texas Tech staff or contract terms.
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