
In Brazil, an innovative campaign is making waves as educators partner with tattoo artists to promote reading and literacy among teenagers. Students are encouraged to design temporary tattoos featuring their favorite book quotes, characters, and symbols, which are then showcased in community events. The initiative aims to blend pop culture with education, making books feel as exciting as music or fashion.
Teachers report that literacy rates and student interest in literature have improved since the program began in São Paulo and Rio de Janeiro. By connecting tattoos with storytelling, young Brazilians are discovering a creative way to embrace knowledge while expressing their personal identities.
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