At the 2025 Ploughing Championships in Screggan, County Offaly, over 300,000 visitors have the opportunity to get free temporary tattoos—not for fashion but to reinforce a crucial safety message. Hosted by Gas Networks Ireland, the tattoos remind attendees to “Dial Before You Dig” and check for underground gas pipelines before starting any digging work .
This creative campaign taps into festival culture to spread awareness, turning ordinary body art into a practical tool for public safety. Farmers and families are being encouraged to embed this reminder in a memorable—and inked—way .
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