“Tan-Line Tattoo or Clever PR Stunt? Kenzie Ziegler Sparks Internet Frenzy”
Published Today – Source: PEOPLE
Singer and former Dance Moms star Kenzie Ziegler unveiled what appeared to be permanent tan-line tattoos across her chest and clavicle using white ink and stencils—an eye-catching promotional move for her new single Tan Lines, released August 22, 2025 .
Her TikTok behind-the-scenes clip, featuring LA tattoo artist Christian Delacruz applying the stencils, went viral with over 10 million views. Fans flooded the comments, puzzled over whether the tattoo was real or part of a marketing gimmick . Critics were divided: some saw it as brilliant viral marketing, others as mystifying or bizarre. Despite the confusion, neither Kenzie nor Delacruz has clarified the tattoo’s permanence .
The stunt mirrors Ziegler’s evolving strategy to use her music—and its visuals—to establish deeper personal connections with fans, a shift she’s embraced since her earlier work as “Mack Z” .
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